Case Studies
Case Studies
Case Studies
Finding Product Market Fit
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
Finding Product Market Fit
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Increase in Active Listings
55% +
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Increase in Active Listings
55% +
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Conversion Rate
12%
Usability
40%
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Conversion Rate
12%
Usability
40%
Enhancing Pricing Flexibility at PaulCamper to Boost Business Income
Optimizing Pricing Strategies and making for add-ons for Increased Revenue and Customer Satisfaction
Revenue Growth Rate
25%
ARPU Growth Rate
20%
Enhancing Pricing Flexibility at PaulCamper to Boost Business Income
Optimizing Pricing Strategies and making for add-ons for Increased Revenue and Customer Satisfaction
Revenue Growth Rate
25%
ARPU Growth Rate
20%
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Content discovery
55% +
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Content discovery
55% +
CRM Dashboard
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
CRM Dashboard
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Engagement
12%
Usability
55% +
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Engagement
12%
Usability
55% +
Paulcamper Design System
Created a unified design governance from 0 to 1 to improve branding, consistency, documentation, & process scalability.
Handoff
20%
Collaboration
67%
Paulcamper Design System
Created a unified design governance from 0 to 1 to improve branding, consistency, documentation, & process scalability.
Handoff
20%
Collaboration
67%
Process
Here's my day-to-day process as a senior product designer focused on growth. It involves lots of collaboration with developers, product managers, and stakeholders to create amazing experiences.
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
Process
Here's my day-to-day process as a senior product designer focused on growth. It involves lots of collaboration with developers, product managers, and stakeholders to create amazing experiences.
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Hypothesis Definition
We form hypotheses from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
Process
Here's my day-to-day process as a senior product designer focused on growth. It involves lots of collaboration with developers, product managers, and stakeholders to create amazing experiences.
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
