Nkiru Uba
Senior Product Designer, Designing Products that Users Will Love
Formulating and building out UX strategies for growth
Accepting new projects
Nkiru Uba
Senior Product Designer, Designing Products that Users Will Love
Formulating and building out UX strategies for growth
Accepting new projects
Nkiru Uba
Senior Product Designer, Designing Products that Users Will Love
Formulating and building out UX strategies for growth
Accepting new projects
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Increase in Active Listings
55% +
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Content discovery
55% +
User Activation at Paulcamper
With a user-centered approach, the goal was to create an intuitive dashboard for effortless RV fleet management and redo the onboarding process. The design incorporates personalization to address specific pain points, ensuring a seamless and efficient user experience.
Engagement
14.6%
Increase in Active Listings
55% +
Finding Product Market Fit
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
CRM Dashboard
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
Finding Product Market Fit
The focus aimed at managing customer relationships more efficiently by improving the user experience.
Feature Adoption rate
54%
User Retention
82%
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Conversion Rate
12%
Usability
40%
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Engagement
12%
Usability
55% +
Carrier Mobile App
I spearheaded the design exploration of a mobile app tackling delivery logistics through interaction design and innovative onboarding strategies.
Conversion Rate
12%
Usability
40%
Enhancing Pricing Flexibility at PaulCamper to Boost Business Income
Optimizing Pricing Strategies and making for add-ons for Increased Revenue and Customer Satisfaction
Revenue Growth Rate
25%
ARPU Growth Rate
20%
Paulcamper Design System
Created a unified design governance from 0 to 1 to improve branding, consistency, documentation, & process scalability.
Handoff
20%
Collaboration
67%
Enhancing Pricing Flexibility at PaulCamper to Boost Business Income
Optimizing Pricing Strategies and making for add-ons for Increased Revenue and Customer Satisfaction
Revenue Growth Rate
25%
ARPU Growth Rate
20%
Process
Here's my day-to-day process as a senior product designer focused on growth. It involves lots of collaboration with developers, product managers, and stakeholders to create amazing experiences.
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
Process
Here's my day-to-day process as a senior product designer focused on growth. It involves lots of collaboration with developers, product managers, and stakeholders to create amazing experiences.
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Hypothesis Definition
We form hypotheses from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
Process
Here's my day-to-day process as a senior product designer focused on growth. It involves lots of collaboration with developers, product managers, and stakeholders to create amazing experiences.
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
01
Research & Analysis
Define the project's scope and objectives and lay a foundation for everything that comes after. Conduct user research, analyze data, and identify key metrics to understand user behaviour and pain points.
Hypothesis Definition
Gather additional information about the ideal client, market opportunities and design sprint. We form hypothesis from users themselves through user research. These hypotheses are educated guesses about what might improve the product or drive user engagement
02
Design
Quickly create prototypes to test concepts with users, gather feedback, and iterate on designs.
03
Test & Iterate
Define key metrics for success and track them to measure the impact of design changes on user engagement and business growth.
04
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
User Research
User Research
User Research
Prototyping / Animation
Prototyping / Animation
Prototyping / Animation
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Growth Design
Growth Design
Growth Design
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
Data Visualisation
Data Visualisation
Data Visualisation
No-Code
No-Code
No-Code
+ More
+ More
+ More
Testimonials
Testimonials
Testimonials From Peers & Coworkers
Here are a few kind words people have to say about collaborating and solving problems with me.
Tetiana Boliukh
Product Manager @Paulcamper
I had the pleasure of working with Nkiru on a significant project for PaulCamper, and her dedication to product design was unparalleled. Nkiru's approach to design is distinctly user-centric. She swiftly delivers impactful designs, balancing functionality and user needs brilliantly.
I had the pleasure of working with Nkiru on a significant project for PaulCamper, and her dedication to product design was unparalleled. Nkiru's approach to design is distinctly user-centric.
Sabrina Orban
Senior Designer @Freebusy
Nkiru is the youngest person with the most experience I've ever worked with. At her fragile age, she has more knowledge than anyone I've met having her age. She is eager to learn, easy to adapt, always curious, always humble, a pleasure to work with!!! I miss my work colleague!
Nkiru is the youngest person with the most experience I've ever worked with. At her fragile age, she has more knowledge than anyone I've met having her age. She is eager to learn, easy to adapt.
Inessa Voronina
Design Manager @Paulcamper
I had the pleasure of working with Nkiru on multiple projects at PaulCamper. She uses her accountability mindset to lead projects with efficiency and ownership. Nkiru is a proactive designer, capable of anticipating problems and acting together with other team members.
She uses her accountability mindset to lead projects with efficiency and ownership. Nkiru is a proactive designer, capable of anticipating problems and solving it.
Recent Experience
Recent Experience
Senior Product Designer
Senior Product Designer
Senior Product Designer
NewU
NewU
NewU
Amsterdam, 🇳🇱
Amsterdam, 🇳🇱
2024 - Present
2024 - Present
Senior Product Designer, Growth
Senior Product Designer, Growth
Senior Product Designer, Growth
Paulcamper
Paulcamper
Paulcamper
Berlin, 🇩🇪
Berlin, 🇩🇪
2022 - 2024
2022 - 2024
Senior Product Designer, Growth
Senior Product Designer, Growth
Senior Product Designer, Growth
Proxify
Proxify
Stockholm, 🇸🇪
Stockholm, 🇸🇪
2022 - 2023
2022 - 2023
Product Designer
Product Designer
Product Designer
Freebusy
Freebusy
San Franciso, 🇺🇸
San Franciso, 🇺🇸
2021- 2022
2021- 2022
Product Designer
Product Designer
Product Designer
WLNC
WLNC
London, 🇬🇧,
London, 🇬🇧,
2020 - 2021
2020 - 2021
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
What are your years of experience?
What is your design process?
What tools and software do you use for UX design?
What are your years of experience?
What is your design process?
What tools and software do you use for UX design?
What are your years of experience?